Sweden, here we come!
When you think of Sweden, the first thing you probably think of is IKEA and the wood industry. But the automotive industry and its suppliers are also an important part of Swedish industry. Volvo Cars and Saab Automobile as well as two of the world's largest truck manufacturers are located there, mainly in the region in and around Gothenburg. This former seafaring town and birthplace of Volvo is also home to our new sales partner Elektroautomatik i Sverige AB, Sweden's largest supplier of automation solutions. Since 1965, the company, which today has more than 100 employees, has been helping its customers in the automotive, pharmaceutical, food, logistics and wood industries to automate their productions with customized turnkey solutions, accompanying them from the design phase to final production. It goes from strict traceability requirements in the pharmaceutical industry to speed in seconds on a production line in the automotive industry.
In addition to automation, Elektroautomatik AB, with its EA Machine division, focuses on complete and all-encompassing machine solutions in cooperation with the world's leading machine manufacturers, whose machines they also automate primarily for the automotive and electrical components industries. This is where we at Schuster Maschinenbau come in.
Start of a new German-Swedish cooperation
With Elektroautomatik AB, we have recently gained a sales partner for the Scandinavian region - in Denmark and Finland, but primarily in its domestic market of Sweden. Our Head of Sales Matthis Rühle: "The Scandinavian market is very important for us. With EA Machine, we were able to win a strong partner for Sweden who has been established there for a long time and has valuable know-how and a good network. We are looking forward to the cooperation and are already convinced of its success!" Johan Willbo, Sales Manager of EA Machine, sees it the same way: "Our demands on quality and responsibility complement each other in an ideal way. Schuster Maschinenbau plays in the same league as us with its high-quality machines."
Tough start due to Covid
After initial contacts and the production tour in Denklingen, all signs now are pointing to "Go". The connection has been made, all possibilities and flexibilities have been explored. Now it's a matter of generating projects with new customers in Scandinavia. "We appreciate the first experiences and like the good contact with Matthis Rühle and the Schuster company," confirms Willbo. "During the pandemic, we have only been able to give 25% so far, Covid has been a tough one. But the first potential customers are already there." Sweden, here we come!