Innovation takes courage. That's why we at Schuster went all out with the strategic realignment of our brand and have now been rewarded with the coveted German Brand Award ("Winner" for brand relaunch in the category "Excellence in Brand Strategy and Creation").
Together with our future agency bilekjaeger, we successfully mastered the metamorphosis from a rationally oriented machine world to a future brand with an emotional identity. The result is a brand image that, true to our claim "Move the Standard", challenges the monotonous industry standard and makes the fascination for innovation tangible.
Whether digitally, in print, or at the trade show booth - Schuster's new brand look is an eye-catcher that captivates with modern elements: geometric shapes combined with real-abstract images, a color selection that radiates freshness and stability at the same time, and a surprisingly self-confident language. That goes down well.
Reactions to the new Schuster brand identity:
"bilekjaeger supports us in leaving a lasting and modern impression on customers and prospects. Our new brand identity conveys competence, makes potential employees curious about Schuster, and in the end has won numerous awards, such as the German Brand Award and the Top100 Innovation Award," Schuster CEO Jürgen Dommer is pleased to report.
