“Schuster Maschinenbau came at precisely the right moment. It really was a stroke of luck,” says Alexander Schröder, the second-generation Managing Director at Schröder Produktionstechnik GmbH, describing how the partnership took shape. At the end of 2021, our sales manager, Matthis Rühle, called up Schröder Produktionstechnik in the Westphalian town of Verl and made initial contact with our new sales partner. The timing couldn’t have been better because Schröder had just lost an important supplier from the area of lathe machines that had been with them for 49 years. “Schuster Maschinenbau was the perfect replacement for us. The partnership with Schuster has allowed us to round out our program with a key high-quality German machine manufacturer for large production runs.” The first machine was just recently added to Schröder’s exhibition hall in Verl, Germany, and one of the machines has already been sold. We have also already completed the first projects, which involved finding special solutions for our customers.
Schröder Produktionstechnik GmbH was founded in 1972 and distributes for the market leaders in CNC machine tools and cutting tools. The company maintains close contact with almost all the well-known businesses in the region that work in the metal cutting industry. High quality, a customer focus, and team spirit make up the company’s core values.
“Schröder Produktionstechnik GmbH will increase our customer support in North Rhine-Westphalia and will improve our market presence,” says Matthis Rühle. “Schröder will undoubtedly represent our products with dedication and technical expertise, and they will be able to win over new customers for our machines.” We also feel lucky to have Schröder representing us with its large sales team. Here, technical sales are carried out in the classic manner: The sales representative travels to the customer to present the new machines and solutions using detailed brochures. Our own brochures have already reached the customers – and have already proven themselves with sales success.
Schuster Maschinebau at Schröder’s In-House Exhibition
Schröder’s in-house exhibition will take place in Verl, Germany on September 1 and 2, directly after summer vacation in northern Germany – at the same time as the company’s 50th anniversary. We will be there with Matthis Rühle and our machining-ready nxt vertical lathe, in order to show the new customers our latest products. 3,500 invitations as well as the 16-page exhibition brochure, in which we are featured with our nxt machine, have already been sent out to interested customers.
When asked about what makes the new collaboration with us so special, Schröder responded: “The personal communication. Machines have to function one way or another, but how we work together is always the most important thing in sales.”
We are looking forward to continued collaboration!
