A cool online presence, a family atmosphere and exciting tasks in sales, marketing and recruiting: our new sales assistant Joshua Wagner is already firmly convinced of Schuster as an employer.
Joshua Wagner knows only too well that Generation Z (born between 1997 and 2010) is very different and has its own view of the corporate world. At the age of 23, he himself still belongs to the so-called Gen Z. As a trained businessman in e-commerce who has already built many websites himself, he immediately noticed Schuster's modern website and blog when searching for an employer. An online presence that stands out from the crowd and is memorable
He has been working at Schuster as a sales assistant and social media strategist since April 2024 and is already enthusiastic. The familiar atmosphere among colleagues, the great helpfulness in the team and the pleasant exchange at eye level with Managing Director Jürgen Dommer - the new employee really appreciates all of this. According to Wagner, it's not just the exciting work that makes people want to come in, but also the friendly contact between colleagues. That's a real feel-good factor at Schuster!
As someone who has grown up with social media himself, Wagner believes it is important to use social networks to share with customers and interested parties what makes Schuster, its employees and its machines so special. Because: "Every machine tells its own story" - from the individual configuration to the complete value chain behind it.
In addition to content marketing, he also sees his main task in recruiting via social media channels such as LinkedIn and Instagram. Considering that around a third of workers in trade and industry will be retiring in the coming years, it is even more important to address and motivate young people appropriately. "Simple blue pads with a white background and a bit of text - young people don't like reading that anymore," reveals Wagner. "That's why cool slogans and design, like Schuster already uses on Instagram, are incredibly important for recruiting."
He knows from his own experience that young people looking for meaning need better guidance when choosing a career. Despite training fairs and career tests, many are stuck in limbo for a long time and first have to try things out to find the right fit. A helpful tool would be desirable here.
In response to the final fun question about which app he opens first every day, the likeable guy replies with a laugh: "The alarm clock. It has to be switched off. Then WhatsApp and then Instagram later in the day."
