Human Power Instead of Just Machine Power
The AMB – the international exhibition for metalworking in Stuttgart finally opened its doors again after four years. We were there as exhibitors and could really enjoy all the face-to-face meetings. Our booth was filled with life.
The exhibition is still an important communication channel for us, in addition to all our established, digital presence. We were well equipped with lots of tech news and had the perfect product presentation of digital and real on site. Marketing and sales went together even better than before. Our marketing team supported the sales team at the Schuster Maschinenbau booth with several print and digital media.
Move the Standard
Visitors were able to experience a new appearance in the truest sense of the word: Under the motto "Move the Standard", we showed how we are rethinking metalworking. Our customers experienced the future of metalworking digitally on many displays and screens in a match between real people and personal exchange. It also showed once again that we are never satisfied with the status quo, but prefer to reinvent the future of metalworking. "At the AMB, we had the perfect combination of virtual and real products on site," says Matthis Rühle, briefly summarizing the new way of communicating at the exhibition.
What else happened? The Schuster nxt celebrated its premiere, marking the gateway to the future of machining. It stands for the best turning, drilling and grinding results in the smallest of spaces, one of the innovative solutions for the future, as they are often created in close cooperation with our customers. Another feather in the cap of "Move the Standard".
We very much appreciated all the personal contacts with our customers and sales colleagues. Matthis Rühle: "These were inspiring days with great discussions. Finally human power again instead of just machine power."
We thank all our AMB visitors for the valuable exchange and their numerous impetus.