Authentically different at the AMB: that goes down well!
Probably the best popcorn, the most comfortable movie seats and the coolest machine stars - there were many reasons why AMB visitors flocked to Schuster Maschinenbau's cinematic stand. But the most important ingredient for success was and remains: Authenticity.
An inspiring cinema setting instead of a pure product show; a casual polo shirt instead of a gray suit. Schuster deliberately presented himself as authentically different from his monotonous mechanical engineering environment and thus clearly stood out from the crowd.

The successful Schuster mix of exchange and experience, authenticity and professionalism went down really well with the visitors to the stand - especially the younger ones - and aroused their interest in finding out more.

The Oscar-worthy staging of the Schuster NXT with its digital twin was a particular eye-catcher. This could be experienced live in style from the director's chair and connected the audience directly with the production at the Schuster plant in Denklingen.




